Retailing

Stand by your product and your price to make more sales.

Hot tubs are getting cooler and cooler every year. Take a look at our roundup of portable spa models to see what we mean.

How did this hot tub dealer become one of the strongest in the country? Check out his sales philosophy.

For this retailer, hot sauce is is a great way to promote the backyard lifestyle and boost store traffic.

Running a pool and spa retail business is really a long, expensive education. Hopefully, you never have to listen to the same lecture twice.

Granite countertops, strategically placed track lighting, even a full-scale inground pool — this showroom shows off all the options available for potential pool and spa buyers and makes the shopping experience feel luxe.

A David and Goliath struggle many in the pool and spa industry can relate to.

Upgrading to a software platform can make your business more competitive.

Bullfrog Spas shows they're on the cutting edge of advertising with "The Principal," a consumer-focused web series.

A service pro explains how he gets more customers on thevariable-speed bandwagon.

A pro in online marketing shares her tips to make your company stand out.

Taking the time to pitch a product during checkout can add thousands in revenue. An upselling pro shares her advice.

Ever wonder what layout is BEST for a pool and spa store? Here, retail expert Ted Lawrence walks us through a few store concepts — diagrams included.

APSP's Rich Gottwald explains why the millennial generation holds a lot of promise for the pool and spa industry.

To stay successful in this industry, pool and spa retailers need to do something drastic: embrace the Internet.

When you compare TV, radio, Yellow Pages, online marketing and word of mouth, which is the best way to reach potential customers? None of them. Find out more here.

If your saunas are collecting dust, you're doing it wrong. Check out sales advice from the top sauna manufacturers.

Smart strategies can protect your bottom line.

Is your website optimized with the right keywords? Here's a primer on what they are and how to use them to improve traffic to your website.

Are millennials buying hot tubs? This dealer says yes — and finds the sales process can be a lot different than selling to a typical buyer. Here’s what you need to know.

With the proper spa cover, customers can enjoy their hot tub more easily — and more often. Here, spa cover and lifter manufacturers share their best sales advice.

Create an exciting store and customers will flock to you. Not sure how? Retail expert Ted Lawrence shares his advice.

In just three months, this retailer changed his business strategy to focus on the total backyard experience.

This company turned to online videos as a way to promote a new showroom. What they didn’t expect? That the videos would go viral and reach nearly 80,000 views.

The water testing center is a retailer’s most valuable asset. Here’s how you can show it off.

The door to your store swings open. The person standing there could be your next hot tub sale. Are you prepared?

What if selling automatic pool cleaners was like selling the hot toy of the Christmas season? This dealer found out.

A good pool store pricing strategy starts with understanding how our brains see the buying transaction.

A St. Louis-area spa retailer explains how adding in a free item can tip the sale in your favor.

These two builders have transformed their businesses from simply pool and spa stores to one-stop shops for backyard solutions. Here’s how they did it.