An improving economy means retailers are poised for success now more than ever. However, that doesn't mean brick-and-mortar dealers aren't without challenges, such as competition from online giants and big box stores. For advice on marketing, customer service, sales tips and more, read this section.


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Taking Initiative In a Pandemic

The Pool and Hot Tub Alliance is doing everything it can to ensure members continue to thrive during the pandemic and after.

A Brick-and-Mortar Retailer Fights Back

Implementing technology into your showroom can increase sales and enhance the overall customer experience.

Selling APCs in an Online World

Retailers share best practices for selling automatic pool cleaners in today’s market.

How to Get Into the Swim Spa Business

Simple rules for success in selling swim spas.

Partner With a Pop-Up Restaurant

A pop-up event is a fun and responsible way to increase store traffic.

The Best Year In History

Bil Kennedy of Pkdata explains why 2020 will turn out to be the best year in pool and spa history.

Dashing Through a Covid Winter

Pool and spa retailers share new thinking to prepare for a different off-season than years past.

Retail Forecast 2021

The new year will provide reasons to celebrate.

A Successful Crossing

This successful family business sale offers helpful tips for those contemplating the same feat.

Delivery, At Your Service

A successful delivery service led this retailer to shut down one of its retail outlets.

How to Reach Millennials

Learn to motivate your younger employees, so they stick around.

Mentoring: Keep Your Crucial Skills In-House

In addition to keeping valuable expertise in-house, mentoring can help your business in lots of ways.

A Rich History, A Bright Future

National Pools of Roanoke has gained national recognition for its retail sector.

RB Retail & Service Solutions

RB Retail & Service Solutions offers features and benefits for pool and spa dealers like no other software! The high degree of visibility it provides for your business allows you to work faster and more efficiently while providing the information to make key business decisions. Features like Online Bill Pay, Mobile LiveApplication, Chip & Pin Credit Card Processing, and Integration with pool industry vendors are just a few of the advantages that RB Retail & Service Solutions offers. Regardless of your business size, you'll see an immediate return on your investment.