Retailing

So you spy a customer on their smartphone, using it to compare online prices to yours. Is this really a bad thing?

How to hire a great team of summer staff.

A step-by-step guide to retail store design.

Industry icon Vance Gillette explains why the pool and spa industry needs a marketing overhaul.

In the pool and spa industry, it's hard to find and keep stellar employees. However, you can give yourself a leg up with a strong retirement plan.

So you think you're a good manager? Take this quiz and find out.

As a generation of pool and spa pros hit retirement age, many are struggling to find ways to pass on their businesses — and as a result, pros are staying in their jobs longer. Here, two dealers share their stories of succession in the industry.

Make yourself more "Pinteresting" and snag more sales.

By offering financing options, you make it easier for a customer to say "yes" to a pool.

AQUA took a road trip to Wolter Pools and Spas, where co-owners Kim Wolter and Tom Larson shared the secret to long-lasting success: top-notch customer service.

For pool and spa retailers, customer satisfaction isn't as important as customer retention.

Merry and Charles Wise are leaders in the building industry. They're now set for retirement, but to whom are they passing their business? The answer will surprise you.

Be careful with your customer's credit card data — it could be costly if you don't.

Home shows provide a great opportunity for pool and spa retailers to meet qualified customers. Here, a builder shares her advice for making home shows work for you.

How did the boating industry plan and release a national marketing campaign? Can we follow in their footsteps?

We take a look at the various spa accessories to enhance your customer's spa.

We round up the automatic pool cleaners the industry offers and share a few sales tips from manufacturers.

After noticing his showroom was a bit dated, this retailer took matters into his own hands with a high-tech makeover inspired by the Apple Store.

Mixing family and business can result in some messy situations. But planning ahead can prevent headaches later.

Planning a big hot tub sale at your dealership? Two experts pass along their advice.

A retailer shares how to avoid conflict at work when your co-worker is your spouse.

This Canadian Jacuzzi dealer has become one of the country's top businesses.

Each year, we survey pool and spa retailers across the country to learn more about sales, in-store trends, hot products and more. Check out the results of the 2014 survey here!

According to Bil Kennedy, the president of P.K. Data, this year is critical to the future of the swimming pool and spa industry. Find out why.

Hot tub rentals offer the chance to "try before you buy" — and often, people do.

Want to increase your digital footprint? Follow this advice.

Hard top, soft top, custom and more — check out the various hot tub covers on the market.

For these retailers, a bright new look for the showroom has customers buzzing.

Getting involved in your community can improve your sales, customer relationships and public standing.