Retailing

An improving economy means retailers are poised for success now more than ever. However, that doesn't mean brick-and-mortar dealers aren't without challenges, such as competition from online giants and big box stores. For advice on marketing, customer service, sales tips and more, read this section.

Check All | Uncheck All

Documents

Getting Clear, Nimble and Sharp in 2023

The changing landscape of the pool and spa industry demands an agile response.

47 Great Ways to Liven Up Your Showroom

Pool and spa retailers can strengthen their showroom design and increase profits with these helpful tips.

Define Your Subject

Defining your subject in any backyard project is of the utmost importance.

Swimming in Swim Spa Sales

We speak with three swim spa dealers, who have strong sales in the niche category, about the nuances of selling swim spas.

Finding, Hiring and Managing the Next Generation

Helpful tips to engage millennials and Gen Z employees who are now a vital part of the workforce.

Safety and Profit: The Many Benefits of Pool Covers

Helpful tips to close a pool cover sale while standing in your customer's backyard.

Revamp Your Water Testing Station

Five strategies from top pool and spa retailers to make your water testing stations stand out.