An improving economy means retailers are poised for success now more than ever. However, that doesn't mean brick-and-mortar dealers aren't without challenges, such as competition from online giants and big box stores. For advice on marketing, customer service, sales tips and more, read this section.


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Swim Spa Currents

Sales rise as homeowners begin to see swim spas as a "pool alternative"

Switching Sides, Switching Lines

Three spa dealers explain why it sometimes pays to switch spa lines.

The Hot Tub Health Movement

With powerful scientific data behind us, the hot tub industry needs to focus on the wellness message. These three pros explain how they're doing just that.

'3 Steps to Creating the Ultimate Pool Experience

Three steps that will cultivate excitement — and more sales.

2017's Top Showroom Design Trends

Today's top dealers are avoiding the stuffed warehouse look and going for a boutique feel.

Winning Against Online Merchants

To keep customers coming back, you need a strategy to mitigate the advantages of online shopping.

Sell the Products AROUND the Pool

Cater to customers' growing backyard needs and build longtime relationships by offering complementary products

Retail Wisdom (From Other Retailers)

A retail expert shares what lessons P/S retailers can learn from other businesses

Up in Your Grill

Gas, charcoal and wood pellet grills — what are consumers looking for?

Hiring Hot Tub Salespeople

Eight tips to make the process as painless as possible.

3 Mistakes That are Costing You Sales

Which ones are you making?

Customer Service in the Digital Age

To meet the customer halfway, you have to meet them on their smartphones.

Why Retailers Must Embrace Change

Embracing change, from the way your store looks to your business strategies, will help ensure long-term success.

Growing Bigger — In a 600-Square-Foot Showroom

A Colorado hot tub service company shows it's possible to grow bigger while also staying small

Finding the Next Generation

A new generation of pool and spa pros is needed to invigorate a graying industry.

The Next Generation Speaks

In the face of a greying industry, these young people prove the future is in good hands.

How to Hire a Hero

Veterans have skills that directly translate to the pool and spa industry. Here's how to hire them.

The Hard Truths About Attracting New Talent to the Pool Industry

"If we are to survive the whirlwind of change that is about to take place, we need visionaries."

Inspiration for a Retail Destination

"Destination store" retailers share the secrets behind their dazzling showrooms.

The Wellness First Approach

A Long Island-based hot tub dealer shares its inside-out approach to promoting wellness.

Why Small Talk Matters

Interpersonal skills are slipping in the digital age, but face-to-face communication is critical — especially for brick-and-motar retailers

Come to Relax, Stay for Your Health

From sleeping better to lowering blood pressure, there are plenty of ways a sauna can improve your health.

The Big Green Egg Phenomenon

BGE draws passionate grillers.

Retail Report 2018: Holding Steady

Despite a swiftly changing retail landscape within our industry and beyond, pool/spa retailers are holding firm

4 Trends Specialty Retailers Need to Know

Pool and spa retailers need to keep up with consumer trends to win customers.

Hot Tub Report 2018: Sales Still Hot

Today's spa market characterized by robust sales, focus on health and wellness.

Hot Tub Tax Relief

A customer with a prescription for hot tubs can get a price cut without hurting your business.

Getting People into Hot Water

Rotomolded spas help hot tub dealers break into a new market of buyers.

Swim Spas: A Market in Motion

After years of struggle, retailers can exhale. Things are looking up.

Keeping Employees Motivated

Offering benefits and perks will help you retain your employees.

RB Retail & Service Solutions

RB Retail & Service Solutions offers features and benefits for pool and spa dealers like no other software! The high degree of visibility it provides for your business allows you to work faster and more efficiently while providing the information to make key business decisions. Features like Online Bill Pay, Mobile LiveApplication, Chip & Pin Credit Card Processing, and Integration with pool industry vendors are just a few of the advantages that RB Retail & Service Solutions offers. Regardless of your business size, you'll see an immediate return on your investment.