Marketing

A David and Goliath struggle many in the pool and spa industry can relate to.

Bullfrog Spas shows they're on the cutting edge of advertising with "The Principal," a consumer-focused web series.

A pro in online marketing shares her tips to make your company stand out.

Is your website optimized with the right keywords? Here's a primer on what they are and how to use them to improve traffic to your website.

The V-Dub Tub: German automotive engineering wrapped around a Hot Spring spa.

Create an exciting store and customers will flock to you. Not sure how? Retail expert Ted Lawrence shares his advice.

This company turned to online videos as a way to promote a new showroom. What they didn’t expect? That the videos would go viral and reach nearly 80,000 views.

After six years uploading videos to YouTube, Al Curtis and his team at Legendary Escapes say YouTube is an essential marketing tool for pool builders. So — are you ready for your closeup?

It may be the slow season, but that doesn’t mean you should slow down too much. Our retail expert shares 10 things every retailer should work on during the off-season, from marketing plans to store flow.

A hot tub pioneer on the importance of learning from sources beyond the industry.

Bullfrog Spas debuts a new virtual reality system it hopes will drive traffic to its dealers.

A simple slogan could do wonders to raise our industry's profile.

With powerful scientific data behind us, the hot tub industry needs to focus on the wellness message. These three pros explain how they're doing just that.

A cutting-edge digital marketing strategy has spurred hot tub sales at Valley Pool & Spa.

Today's top dealers are avoiding the stuffed warehouse look and going for a boutique feel.

Promoting hot water wellness benefits past, present and future

How do industry professionals build legitimacy and credibility with clients? The answer is both simple and complex.

A retail expert shares what lessons P/S retailers can learn from other businesses

Drones allow pool builders to show off their work in a whole new way.

Avoid costly lawsuits and preserve relationships with mediation

Homeowners can now command their pools and spas without getting up from the couch.

"Destination store" retailers share the secrets behind their dazzling showrooms.

A look at how the package pool message has changed.

Rotomolded spas help hot tub dealers break into a new market of buyers.

After years of struggle, retailers can exhale. Things are looking up.

Generate leads in a fun, new way.

Finding good help requires looking beyond the usual places.

Hot tub dealers question if embracing the wellness movement could gain traction among consumers and boost sales.

Industry pros are sniffing out ways to cash in on the booming pet industry.

Carefully designed trusts can help protect valuable assets and keep your business thriving.