Marketing

Haviland’s new web series started as a fun experiment — but could it help raise our industry’s profile?

Help your business reach new heights by setting goals the right way.

2019 promises a robust operating environment, as a growing economy supports more cash register activity. But is a recession on the horizon?

An industry marketing expert explains how to upload an email list to Facebook for dirt-cheap conversions.

Should you speak up over false Facebook reviews or simply keep quiet? Industry pros share their insights.

Two retail experts share what turns customers off.

The convenient cover permeates the mid-range pool market.

What people don't know about the benefits of swimming could help them.

Understanding why your customers decide to take their business elsewhere is critical, if not at times a little painful.

The modern retail customer feels empowered by online research and less dependent on the salesperson for information. This requires some adjustment.

There are advantages smaller shops can leverage against the digital tide.

A salt chlorine generator is not just a product you sell and walk away from. Instead, they require ongoing customer support and education, which could lead to a regular stream of profit for your business.

Take a close look at how three pool and spa companies tackle recruiting.

Pool and spa retailers who enter the growing grill market lean on vendors for customer support, lead generation and more.

Here are three major ways to outperform competitors online that often go overlooked.

It depends on the zip code.

There are 12 company-crushing killers that may be lurking in your business right now — here are the first four.

Many homeowners underestimate the cost of a pool build. Here are a few key strategies that can help your clients adjust to making a major purchase.

Dealers have struggled to compete against the internet for years. Today, the biggest manufacturers in the pool industry are taking steps to help.

Sign Edge Owner Jim Hagen breaks down what pool and spa pros should know before deciding on a wrap for a work vehicle.

There are 12 company-crushing killers that may be lurking in your business right now — here are the next four.

Helping younger employees identify the goals they can reach is a simple, efficient way to keep them committed.

Identifying the most profitable products led this dealer to double down on replacement liners.

Are you REALLY trying hard enough to find employees?

Hint: You need to invert your thinking and put your employees first.

In recent issues, we’ve uncovered six of the 12 company-crushing killers that may be lurking in your business. This month we focus on the deadliest wasters of sales and marketing energy and talent.

There are two categories of reputation management: offline and online. Here's an introduction to a number of techniques you can try both in-person and on the web.

The pool industry’s relationship with realtors is one worth investing in.

Five industry icons offer insight into succession planning, preserving your legacy and setting the stage for your company’s success long after you’ve stepped away.

Make the most of online opportunities to get more feet through your door.