Marketing today covers so much: your website, social media, SEO, TV ads and email, just to name a few. It also evolves quickly — it can be hard to keep up, right? Here, you can bone up on the latest developments in marketing, including strategies that work for other pros, to help keep you ahead of the curve.

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7 Smart Marketing Decisions for 2022

Follow this “Marketing Checklist” to grow your business in the new year.

How to Create a Successful Advertising Plan to Grow Your Retail Business

Three critical aspects of a tried and true ad plan to boost business.

A Sales CRM Can Complete the Puzzle

There are a number of benefits to having a customer relationship management system.

Easing the Pain of CC Fees

A cost-reduction firm can help you to renegotiate service expenses to save you money.

Shoot for the Stars

Galaxy Home Recreation shares best practices to manage rapid retail growth, having grown substantially over the pandemic period.

In the information age, the key to success is rapid access to the exact information you need, the needle in the great haystack of digital content. That's why we created the AQUA Toolbox — to help you quickly zero in on the facts and background necessary for good business decisions. The AQUA Toolbox gathers the most important features and stories from the magazine and website under the most important content categories, and provides them to you in a clean, easy-to-access PDF. Simply complete the free online registration and this modern library of pool and spa related learning is yours!

Want even more great content? AQUA Magazine is the top resource for retailers, builders and service professionals in the spa and pool industry. Every month, thousands of industry professionals turn to AQUA for its valuable mix of news, trends and product coverage. Get your FREE subscription! SUBSCRIBE NOW