State of the Industry

Every year, AQUA sends out a survey to our readership, asking how their businesses fared and where the industry is headed. That information is compiled into our annual State of the Industry issue. If you're looking to get a leg up, or see what's coming down the pipeline, start here.

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Documents

The State of the Industry in Marketing

Swimming pool marketing comes down to three dynamics — competition, concentration and consolidation.

2023 Builder SOI

2023 Sate of Industry: Builder

2023 Retail SOI

2023 State of Industry: Retail

2023 Service SOI

2023 State of Industry: Service

2023 Retail Report: Part Two

In part two of the State of the Industry report, we look at online trends in pool and spa retail.

2023 Service Report: Part Two

Service technicians reflect on the year behind them and the year ahead.

2023 Builder Report: Part Two

Labor remains a thorn in the side for builders across the nation.

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In the information age, the key to success is rapid access to the exact information you need, the needle in the great haystack of digital content. That's why we created the AQUA Toolbox — to help you quickly zero in on the facts and background necessary for good business decisions. The AQUA Toolbox gathers the most important features and stories from the magazine and website under the most important content categories, and provides them to you in a clean, easy-to-access PDF. Simply complete the free online registration and this modern library of pool and spa related learning is yours!

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