Spas - Hot Tubs

A hot tub pioneer on the importance of learning from sources beyond the industry.

Bullfrog Spas debuts a new virtual reality system it hopes will drive traffic to its dealers.

Spa dealers explain the benefits of specializing in the hot tub market.

This spa dealer formed an employee stock ownership plan to reward employees and facilitate succession.

"Does my spa really need to be drained?" your customer asks. Yes, it does — here's why.

Despite price-focused shoppers, our State of the Industry survey results find spa dealers are reporting sales growth.

A simple slogan could do wonders to raise our industry's profile.

Some spa dealers are partnering with an unlikely company, Costco, to grow their business.

Sales rise as homeowners begin to see swim spas as a "pool alternative"

Three spa dealers explain why it sometimes pays to switch spa lines.

With powerful scientific data behind us, the hot tub industry needs to focus on the wellness message. These three pros explain how they're doing just that.

A cutting-edge digital marketing strategy has spurred hot tub sales at Valley Pool & Spa.

An Awards of Excellence-winning hot tub installation defies gravity

A retail expert shares what lessons P/S retailers can learn from other businesses

Eight tips to make the process as painless as possible.

New research in the hot tub industry show sales are on their way towards pre-recession highs.

Hot tub dealers question if embracing the wellness movement could gain traction among consumers and boost sales.

A hot tub retailer moves into a mall location.

Canadian hot tub firm HydroTher offers practical prefabricated solutions for the commercial spa market.

A Kentucky builder created a custom spa cavern for a well-heeled homeowner.

An industry pro explains what service techs should keep in mind when managing hot tub water.

Two retail experts share what turns customers off.

Concrete pad alternatives can help sell price-sensitive customers.

The hot tub experience may start with the tub — but that's only the beginning. Take a look at the newest spa accessories from leading manufacturers.

The modern retail customer feels empowered by online research and less dependent on the salesperson for information. This requires some adjustment.

According to our 2019 SOI survey results, it was another generous year in spa sales.

According to our 2019 SOI survey results, it was another generous year in spa sales.

Learn the important differences between pool and spa water care.

Not only do spa covers and removal systems heighten customer accessibility and satisfaction, they are easy add-ons to increase your bottom line. Take a look at what's available on today's market.

There is a significant level of interest in hot tubs today. Unfortunately, we are losing 85% of would-be buyers.