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As a hot tub dealer, you know it’s never just about the tub. Spa accessories — like steps, surrounds, covers and more — not only enhance the experience for the customer, but also serve as a valuable revenue stream for dealers. Learn more about the category and how to sell more spa accessories.

The pool’s sister product, the hot tub is more than just a vessel of hot water — it’s a gateway to relaxation, improved health and better relationships between the people who spend time in them. For dealers looking to get more hot tubs out the door, study up on these articles.

Every year, AQUA sends out a survey to our readership, asking how their businesses fared and where the industry is headed. That information is compiled into our annual State of the Industry issue. If you're looking to get a leg up, or see what's coming down the pipeline, start here.

Water testing is one of the core duties of any service professional, making it a subject you need to know inside and out. Here, you'll learn everything you need to know to get an accurate reading.

Marketing today covers so much: your website, social media, SEO, TV ads and email, just to name a few. It also evolves quickly — it can be hard to keep up, right? Here, you can bone up on the latest developments in marketing, including strategies that work for other pros, to help keep you ahead of the curve.