Retailing

Planning on exhibiting at the state fair? Competition can be steep, but special event pricing and employee incentives are just a couple ways you can see success.

How do pool and spa retailers feel about the pool and spa industry? We share the results of our annual survey.

With drought conditions threatening to close his business, this retailer pivoted to focus on hot tubs with impressive results.

When putting your specialty pool store together or perhaps just tweaking it, remember to use all five of your senses.

From marketing to equipment, making simple changes to your water testing station can yield great results.

Tip sheets, scholarships, software programs — these are just a few ways retailers quickly and effectively train summer help.

More than six in 10 homeowners without a pool are concerned about the safety of their children or grandchildren in a pool. APSP is developing programs to help turn the tide.

A look at sales strategies and popular choices in the winter pool cover market.

In this showroom, vignettes highlight the many ways hot tubs and outdoor living go hand in hand.

Showrooming is a daily pain point for retailers — but its opposite, webrooming, presents an opportunity for your business.

How is the North American hot tub market looking right now? We spoke to retailers to find out.

A look at the hot tub makers and dealers leading the wellness movement.

Retail expert Ted Lawrence explains what consumers are loving in the outdoor living category.

A spa dealer in Aspen explains the big business of resort sales.

A retail expert shares how he tackles the trade show floor, from the best routes to how to pick the right products to carry in your store.

It may be the slow season, but that doesn’t mean you should slow down too much. Our retail expert shares 10 things every retailer should work on during the off-season, from marketing plans to store flow.

How is the spa sales process different when your customer base is especially wealthy? Valet service, for starters.

A hot tub pioneer on the importance of learning from sources beyond the industry.

Being well-educated, positive and trustworthy are just a few ways you can get more contracts signed.

Bullfrog Spas debuts a new virtual reality system it hopes will drive traffic to its dealers.

An expert explains how automatic pool covers have changed and where they're headed.

Too few family businesses survive into the second and third generation of ownership. Here, we look at ways to help you ensure success for your family business.

Spa dealers explain the benefits of specializing in the hot tub market.

This spa dealer formed an employee stock ownership plan to reward employees and facilitate succession.

A look at sauna technology, design considerations and proper installation.

With a growing user base and a big partnership with Lonza, pHin is gaining momentum — and shows no signs of slowing down.

We share the results of our industry-wide survey. In short: Things are looking up.

We look at the products that compete with pool and spa purchases: RVs, boats and vacations.

A simple slogan could do wonders to raise our industry's profile.

Some spa dealers are partnering with an unlikely company, Costco, to grow their business.