An improving economy means retailers are poised for success now more than ever. However, that doesn’t mean they’re not without challenges such as the rise of online shopping. From promoting your store and improving customer service to sales tips and advice from fellow retailers, this section is a must-read for retailers everywhere. 


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Pool Selling Secrets From a Marketing Guy

Stand by your product and your price to make more sales.

September 2014 Portable Spas Product Focus

Hot tubs are getting cooler and cooler every year. Take a look at our roundup of portable spa models to see what we mean.

The Dynamic Dealer

How did this hot tub dealer become one of the strongest in the country? Check out his sales philosophy.

Spicy Hot Sales

For this retailer, hot sauce is is a great way to promote the backyard lifestyle and boost store traffic.

Pool and Spa Retail: Lessons Learned

Running a pool and spa retail business is really a long, expensive education. Hopefully, you never have to listen to the same lecture twice.

In the information age, the key to success is rapid access to the exact information you need, the needle in the great haystack of digital content. That's why we created the Content Library - to help you quickly zero in on the facts and background necessary for good business decisions. AQUA's Content Library gathers the most important features and stories from the magazine and website under the most important content categories, and provides them to you in a clean, easy-to-access PDF. Simply complete the free online registration and this modern library of pool and spa related learning is yours!