Spa Chemicals

Assuming the water chemistry of a spa is the same as that of a swimming pool is a rookie move. In this section, you’ll learn about the differences between pool and spa chemistry, how to sell more spa chemicals and more.

 

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When It Comes To Water Care, Don't Think Of A Spa As Just A Small Pool

Conceptually, it's easy to think of a spa as simply a warm swimming pool of manageable size. And after years of experience with swimming pools, some may consider spa water care to be a scaled down version of the same process. But there are important differences that make spa water care very much its own field.

Selling spa chemicals in today's market

Chemicals are a necessary part of spa ownership, so while hot tub sales have seen a decline over the past few years, chemical sales remain strong. But just like any other business that made it through the perils of '09, spa retailers have made adjustments and plan to market their products more efficiently in the new year. A few tweaks in the ordering process, new marketing tactics and simple customer service have left some spa retailers confident in a successful 2010.

An Artisan's Approach to Water Chemistry

"I've come to firmly believe that we should regard water quality as our primary selling point. That means implementing water chemistry programs that are based on what I describe as an artisan's approach to serving water that appeals to all the senses."

Succeed In Spa Sales By Doing What Costco Can't Do

The dedicated, brick-and-mortar spa retailer faces tough adversaries in warehouse stores and internet sites, both of which offer low prices for equipment and chemicals. That's no secret. What is less commonly known are the ways today's successful spa retailers take advantage of the cut-rate competition's weaknesses to remain competitive and keep selling spas in a recession.

Sell more spa chemicals by listening to your customers

Common everyday interactions are a retailer's best, most frequent opportunity to bind customers into the store, fend off competition from the big box, and in the long term, maximize total chemical sales.

Is Superchlorinating The Best Way To Eliminate Chloramines?

Chlorine is a great sanitizer for pools. It's been the backbone of our effort to keep pool water clean, and will remain so for the foreseeable future. But a controversy has emerged in recent years about the process of superchlorinating — what we call "shocking" — pools to reduce the buildup of chloramines.

Explaining Chlorine Demand To Customers Requires Simple Approach

It's difficult for dealers toconvey complex information about pool chemical maintenance to customers who come in with questions or complaints about their water. Use concepts and language they already understand.

Clean Water, Clean Earth

Manufacturers, distributors, dealers and builders are finding their customers increasingly tuned into the green scene, and they're responding with an array of products designed to appeal to those customers. Those products include spa chemicals.

In the information age, the key to success is rapid access to the exact information you need, the needle in the great haystack of digital content. That's why we created the Content Library - to help you quickly zero in on the facts and background necessary for good business decisions. AQUA's Content Library gathers the most important features and stories from the magazine and website under the most important content categories, and provides them to you in a clean, easy-to-access PDF. Simply complete the free online registration and this modern library of pool and spa related learning is yours!