Retailing

How do pool and spa retailers feel about the future of the industry? We share the results of our 2019 survey.

Deciding how to structure an effective company drug policy is not an easy matter, but it’s important.

Pool and spa retailers who enter the growing grill market lean on vendors for customer support, lead generation and more.

While everyone can agree recurring water tests are a critical part of pool and spa care, many are divided on the issue of charging for them. Industry pros share their insights.

Everything Ted Lawrence knows about retail can be related to painting.

Dealers have struggled to compete against the internet for years. Today, the biggest manufacturers in the pool industry are taking steps to help.

Sign Edge Owner Jim Hagen breaks down what pool and spa pros should know before deciding on a wrap for a work vehicle.

Identifying the most profitable products led this dealer to double down on replacement liners.

There is a significant level of interest in hot tubs today. Unfortunately, we are losing 85% of would-be buyers.

An online product configurator takes customers from specs all the way to the final price.

Christian Staples turns a one-man show into a multimillion dollar enterprise.

The Roll-n-Vac is an industrial-grade wet/dry vacuum that makes routine tasks like sand filter changes and vinyl liner replacements faster and easier.

Hint: You need to invert your thinking and put your employees first.

Teaching pool owners the basics of water chemistry carries significant implications for pool and spa companies, especially retailers.

There are two categories of reputation management: offline and online. Here's an introduction to a number of techniques you can try both in-person and on the web.

Five industry icons offer insight into succession planning, preserving your legacy and setting the stage for your company’s success long after you’ve stepped away.

Big-box stores, influenced by Amazon, are rapidly expanding their buy-online-pickup-instore programs. Can specialty retailers like those in the pool and spa industry follow suit?

Make the most of online opportunities to get more feet through your door.

Retailers face a challenging economic environment in 2020. Happy consumers and low interest rates are supporting a decent economy. But a looming recession and shaky stock market are contributing to a slowdown in business activity.

Outsourcing admin tasks can save you valuable time (and headaches down the line).

Prefabricated custom spas provide the highest functions of hydrotherapy, wellness and experience.

Here's what to keep in mind when expanding your offerings to address the entire backyard experience.

Top retailers share what business metrics, or key performance indicators, they measure to keep their businesses on track.

Integrate your business software to better customer service and raise profits.

Retailers can survive a dip in the economy — and thrive — if they retool their operations well in advance.

A good employee retention rate depends on seeing the job from an employee’s perspective.

In preparation for the 2021 new pump regulations, learn how to successfully sell variable speed pumps.

Retailers work to meet new challenges of selling during the pandemic.

We hear from companies who are seeing very strong sales this spring, despite recent concerns over the state of the economy.

Today’s software technology can pre-plan your events and ease in-season stress.