As the main line of defense against water contamination, it’s essential for a pool pro to know the ins and outs of filter media. Which filter is right for your next job? You’ll find out in these articles.

The automatic pool cleaner revolutionized the industry by making pool care and ownership easier than ever before. Not only that, but the product consistently boasts strong sales — and did so even through the recession.

The pool and spa industry has always wowed the world with gorgeous bodies of water. However, it takes a lot of work to get there. From meeting clients and landing projects to shotcrete installation, plastering and plumbing, here’s a look at what builders go though to reach that beautiful ending.

As a chemical-reliant industry, pool and spa professionals are growing more conscious of their ecological footprint. How can you join the green movement? See how others have done so in these stories.

One way the industry meets the needs of its middle-class customer base: the package pool, which features a vinyl-liner interior. While formerly known as a “cookie cutter” product, package pools are now just as customizable and beautiful as their gunite counterparts.

Keeping water clear and balanced can be tricky without a grounding in the basics of pool chemistry. Here, we dig into the fundamentals, explore salt chlorine generators and share how you can overcome common problems along the way.

For both inground and aboveground pools, a safety cover is critical for protecting pools from the elements and keeping people safe. Whether you’re looking at the latest styles or wondering how to properly measure a pool for a winter cover, AQUA has you covered.

The rise of variable speed pumps and enhanced motor technology have completely changed the pool and spa industry by maximizing energy efficiency and cutting the costs of pool ownership. In this section, you’ll learn more about how to convince customers to invest in variable speed, when to replace pumps and more.

As a professional in this industry, safety is always on your mind. Have questions on what VGB means to you? Looking for new safety products to sell? Wondering how to make your next pool safer for your customers? You’ll find answers to all your questions here.

Saunas are a common product in the pool and spa store, and like the spa, they tout scores of health benefits. While they’ve always sold well abroad, saunas are growing more popular in the U.S. market, making it more important than ever to stay on top of the latest trends in sauna sales. 

As a hot tub dealer, you know it’s never just about the tub. Spa accessories — like steps, surrounds, covers and more — not only enhance the experience for the customer, but also serve as a valuable revenue stream for dealers. Learn more about the category and how to sell more spa accessories.

Every year, AQUA sends out a survey to our readership and asking how their businesses fared and where the industry is headed. That information is compiled into our annual State of the Industry issue, an enlightening source of information that features the big names of the industry — if you’re looking to get a leg up, this is where to start.