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As the main line of defense against water contamination, it’s essential for a pool pro to know the ins and outs of filter media. Which filter is right for your next job? You’ll find out in these articles.
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One way the industry meets the needs of its middle-class customer base: the package pool, which features a vinyl-liner interior. While formerly known as a “cookie cutter” product, package pools are now just as customizable and beautiful as their gunite counterparts.
Concrete Pools in Days, Not Weeks
A Pool Solution to Hilly Backyards
Package Pool Iinstallation Pointers
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For both inground and aboveground pools, a safety cover is critical for protecting pools from the elements and keeping people safe. Whether you’re looking at the latest styles or wondering how to properly measure a pool for a winter cover, AQUA has you covered.
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An improving economy means retailers are poised for success now more than ever. However, that doesn't mean brick-and-mortar dealers aren't without challenges, such as competition from online giants and big box stores. For advice on marketing, customer service, sales tips and more, read this section.
5 Hot Tub Retail Mistakes — And How to Fix Them
Creating a Sound Experience
Building an Email List in 2019
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In the past, it was all about chlorine. Not anymore. As the industry evolves, so too have sanitizing methods, which are now as varied as the pools they help keep clean and clear. Looking to be well-versed in bromine, salt chlorine generators and green methods of sanitizing? Start here.
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The automatic pool cleaner revolutionized the industry by making pool care and ownership easier than ever before. Not only that, but the product consistently boasts strong sales — and did so even through the recession.
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Thanks to rapidly advancing technology, it’s now easier to control pool and spa operations from a computer or a smartphone, from the home or on the road. These tools make pool and spa care easier on the service professional as well.
Finding Efficiencies
66 Million Gallons of Crystal Clear Water: How Do They Do It?
Simple Control Solutions For Simple Pools
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The pool and spa industry has always wowed the world with gorgeous bodies of water. However, it takes a lot of work to get there. From meeting clients and landing projects to shotcrete installation, plastering and plumbing, here’s a look at what builders go though to reach that beautiful ending.
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As a pool construction material, fiberglass makes a durable shell which is relatively easy to install. But just like any other type of pool, fiberglass pools present their own complications and special considerations you need to be aware of.
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As a chemical-reliant industry, pool and spa professionals are growing more conscious of their ecological footprint. How can you join the green movement? See how others have done so in these stories.
Maximizing Pool Efficiency
Shining a Light on Energy Star
The Green Scene - Product Focus on Green Products
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Everyone enjoys a glass of ice water — but swimming in it is another matter. Enter the heater, a product that affords swimmers the chance to extend the pool season — and provides retailers an extra revenue stream.
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From keeping water balanced and equipment running smoothly to managing rates and routes, a service professional has a lot on his or her mind at any given time. Wondering how to be a better service pro? Dig in.
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Keeping water clear and balanced can be tricky without a grounding in the basics of pool chemistry. Here, we dig into the fundamentals, explore salt chlorine generators and share how you can overcome common problems along the way.
Total Dissolved Solids: The Facts
How to Calculate Pool Volume Using Only Chemistry
The Secret Life of Biofilm
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On higher-end pool projects, an automatic cover is essential, but the options for them are vast and varied. Stay on top of the game with these stories.
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Creative lighting can make the difference between an ordinary pool or spa and an extraordinary one. What are the latest trends in lighting? Dive into these stories and find out.
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The rise of variable speed pumps and enhanced motor technology have completely changed the pool and spa industry by maximizing energy efficiency and cutting the costs of pool ownership. In this section, you can ready up on pump service, selection and sales.
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As a professional in this industry, safety is always on your mind. Have questions on what VGB means to you? Looking for new safety products to sell? Wondering how to make your next pool safer for your customers? You’ll find answers to all your questions here.
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Thanks to automation and improved technology, keeping a pool or spa clean is easier than ever. Keep up-to-date on the latest in sanitizing equipment technology with the stories in this section.
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Saunas are a common product in the pool and spa store, and like the spa, they tout scores of health benefits. While they’ve always sold well abroad, saunas are growing more popular in the U.S. market, making it more important than ever to stay on top of the latest trends in sauna sales.
In the Hot Seat: 2014 Sauna Roundup
Some Like it Hot: How to Sell More Saunas
The Latest In Traditional and Infrared Saunas
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Assuming the water chemistry of a spa is the same as that of a swimming pool is a rookie move. In this section, you’ll learn about the differences between pool and spa chemistry, how to sell more spa chemicals and more.
Total Dissolved Solids: The Facts
Understanding Ammonia & Nitrates
The Basics: Boric Acid and Sodium Borates
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As a hot tub dealer, you know it’s never just about the tub. Spa accessories — like steps, surrounds, covers and more — not only enhance the experience for the customer, but also serve as a valuable revenue stream for dealers. Learn more about the category and how to sell more spa accessories.
7 Tips for Spa Cover and Lifter Sales
Step Right Up with Spa Steps, Surrounds and Enclosures
Making Scents: The History of Spa Fragrances
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The pool’s sister product, the hot tub is more than just a vessel of hot water — it’s a gateway to relaxation, improved health and better relationships between the people who spend time in them. For dealers looking to get more hot tubs out the door, study up on these articles.
5 Hot Tub Retail Mistakes — And How to Fix Them
The Right Way to Approach Hot Water Care
A Masterful Man Cave
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Every year, AQUA sends out a survey to our readership, asking how their businesses fared and where the industry is headed. That information is compiled into our annual State of the Industry issue. If you're looking to get a leg up, or see what's coming down the pipeline, start here.
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Water testing is one of the core duties of any service professional, making it a subject you need to know inside and out. Here, you'll learn everything you need to know to get an accurate reading.
Total Dissolved Solids: The Facts
Understanding Ammonia & Nitrates
The Basics: Boric Acid and Sodium Borates
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Marketing today covers so much: your website, social media, SEO, TV ads and email, just to name a few. It also evolves quickly — it can be hard to keep up, right? Here, you can bone up on the latest developments in marketing, including strategies that work for other pros, to help keep you ahead of the curve.
Automatic Pool Covers: The Everyday Essential
5 Hot Tub Retail Mistakes — And How to Fix Them
What Would You Do? Fake Facebook Reviews
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Salt chlorine generators have enjoyed consistent growth due to their undeniable convenience as well as consumer perceptions about the quality of water they produce. Care and maintenance are essential, as with any product. Read more about them here:
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Successful pros today don’t limit themselves to pools and spas — they embrace the entire backyard, including outdoor kitchens, patios, furniture, lighting, grills and more. To learn more about outdoor living, from selling it to building it, check out these stories.
Financing: Turning Backyard Dreams into Reality
Purveying the Florida Dream
Creating a Sound Experience