Retailing spa fragrances and salts

Strategic placement of the impulse item is a retail sales strategy as old as retailing itself. Who hasn't bowed to the temptation to throw a pack of gum, a bottle of hand sanitizer or a Snickers bar in before the cashier totals your purchase? It's a tactic spa and pool retailers employ often, and one of the items they've had a lot of success with is spa fragrances.

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