Retailing In The New Age

It's no secret that the staggering economy has caused customers to spend money more carefully. Endeavoring to overcome market forces is a group of former executives who have banded together to form the Swimming Pool Retail Academy (SPRA), an entity which is trying to first understand the challenges of selling in this market, and then to help solve them through education. A leader within the group is Larry Bloom, former president and CEO of BioLab.

In the information age, the key to success is rapid access to the exact information you need, the needle in the great haystack of digital content. That's why we created the Content Library - to help you quickly zero in on the facts and background necessary for good business decisions. AQUA's Content Library gathers the most important features and stories from the magazine and website under the most important content categories, and provides them to you in a clean, easy-to-access PDF. Simply complete the free online registration and this modern library of pool and spa related learning is yours!